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UN Women Impossible to ignore
Shining a light on pioneering women by staging a global media takeover on International Women’s Day.
Challenge
Mainstream culture is quick to attribute success to male innovators, like Bill Gates or Elon Musk, while extraordinary women and girls who are solving the world’s problems are often overlooked.
Insight
Women in innovation have been invisible for too long.
Idea
Make female innovators “Impossible to ignore” so they can be recognised for their incredible work, and inspire women (and men) everywhere.
Execution
Starting with a list of 100 pioneering women, we secured over 1000 media placements across multiple channels – all donated for free – and staged a global takeover to mark International Women’s Day.
AGENCY: HAVAS LONDON
ART DIRECTOR: HANRI LE ROUX
CREATIVE DIRECTOR: MATT SWINBURNE, DAVE MYGIND
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK, AMY TROOST
OOH / PRESS / PR / MEDIA
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On March 8, these extraordinary women stood loud and proud, demanding the attention and acknowledgement they deserve.
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The campaign amassed over 5 million impressions, putting the faces of female scientists, inventors, engineers, designers and innovators onto some of the biggest and most arresting media sites in the world.
