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Cobra beer activation - The curry takeover
Cobra beer is synonymous with curry. The pairing has been so successful that Cobra is available in 95% of the UK's curry houses. To expand beyond the curry house our idea was to stage a curry take over of some of the UK's other popular fast food and takeout restaurants. We would temporarily change the signage of the restaurants and for one day take over their menu by curryfying some of thir famous dishes and serving everything with ice-cold Cobra.
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CALM - Pick me ups
Men don't talk to their mates or family about their feelings but sometimes talk to complete strangers, like cab drivers. To raise awareness of suicide and encourage men to talk about it we'll train up a fleet of cab drivers in basic psychology so when approached they know the right thing to say and can guide their passengers in the right direction. The cabs will take to the streets of London for one day, offering free rides for anyone that needs a sympathetic ear or a shoulder to cry on.
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Hep C awareness campaign for people who inject drugs
To reach drug addicts who are at high risk of carrying Hepatitis C and encourage them to get tested we had to do something a bit different. Where everyone else is always telling them to stop taking drugs we decided to do the opposite and tell them to take more. The resulting campaign was disruptive and could have been effective if the client hadn't decided to go with something safe at the last minute.
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STIHL - Sydney storm tactical
It’s not everyday that an entire city brands itself in the trademark colour of your client. But that’s precisely what happened in September of 2009, when a giant dust storm hit Sydney. And the natural link between extreme power and the performance of STIHL’s power tools was too good to pass up. So we pitched the idea to the client, they loved it, and it ran in the following day’s paper. If only advertising was always so simple.
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L'oreal | Mega Volume
In Australian, L’Oreal Paris runs almost exclusively international work – meaning our creative department rarely saw a brief. So when the opportunity came to take on a L’Oreal job with a clean slate (but an incredibly tight turnaround) came our way, we jumped on it. The brief was to come up with a full page press ad for L’Oreal’s Mega Volume mascara. Oh, and we only had one day to turn it around.
MADC Finalist: Best Magazine Ad
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Strefen - End of days
To show that a sore throat is not actually the end of the world we staged apocalyptic scenes inside a mouth.
