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KitKat Chunky
A chocolate colossus.

AGENCY: WUNDERMAN THOMPSON
ART DIRECTOR: HANRI LE ROUX
COPY WRITER: NATHAN BURLEY
OUT OF HOME

An OOH campaign that gave
Kit-Kat’s ‘big boned’ big brother the top billing it demands.

Challenge

To break away from the the more whimsical, traditional Kit-Kat advertising and help Kit-Kat Chunky get its mojo back.

Insight

From the moment you tear open the wrapper of a Kit-Kat Chunky, it’s clear that this ain’t your average Kit-Kat. It’s heftier. More substantial. A hulking behemoth of a chocolate bar.

Idea

Go big.

Execution

We decided big, bold OOH was the ideal medium to hit people over the head with Kit-Kat Chunky’s big, bold attitude.

The out of home campaign also included executions tailored to specific regions in the UK and specific media spaces including a takeover of the O2 Arena.

_ KitKat Chunky A chocolate colossus.