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Frontline
Beef up your dog's protection
Fleas and ticks are disgusting. But some of the treatments out there ain’t exactly a picnic either.
Enter FrontGo: a chewable beef-flavoured tablet that dogs love.
AGENCY: HAVAS LONDON
ART DIRECTOR: HANRI LE ROUX
COPYWRITER: NATHAN BURLEY
PITCH / FILM / OOH / SOCIAL / PRINT
Insight
FrontGo is powerful, convenient and highly effective – all great news for dog owners. But at the end of the day, all dogs care about is the delicious flavour.
Idea
Beeeeeeeeeeeef!
Execution
We worked with animation studio 23 Lunes to create a beef-loving doggo called Meatloaf. While his owner expounds on the clinical benefits of FrontGo, Meatloaf picks up the comical slack as he runs around getting more and more excited about the delicious beefy treat coming his way.
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Meatloaf's character was carried through to press and OOH by simple, playful headlines.
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The campaign continued on Frontline's official social channels as well as Meatloaf's own beef-inspired insta ‘feed’.
We also created a chatbot to answer customers' itching questions, and a cookbook, because dogs can't live off treats alone – as much as they'd like to.
