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Background
When Covid ground adland to a halt in March 2020, the outlook for freelancers was especially bleak. And while it was tempting to just shut up shop, binge-watch box sets and go full Howard Hughes in our dressing gowns, we decided to make the most of our time with a proactive creative project.
The Idea
We called it D&AD A DAY. And basically it involved us tackling a stack of briefs from the D&AD New Blood archives.
The Kicker
We only gave ourselves one (1) day to work on each brief. And we posted our work every day at 5pm GMT – no matter how brilliant, blah or batshit our ideas got.
Results
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+1445% visitors to our site
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+1731% increase in unique visitors
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+3051% LinkedIn profile views
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Project led directly to a long-term booking
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Day 6 - Adnams
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Day 4 - Mubi
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Day 3 - The National Trust
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Day 2 - The Times & Sunday Times
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Day 5 - Heinz
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Day 1 - Burger King
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