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20220301_WT_AstonMartin_Valhalla_2_5secs_v10.7
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Aston Martin Valhalla
2.5 seconds of
pure intensity 

How do you launch Aston Martin’s new hybrid hypercar? 

You don’t. It launches you.

    Insight

The Valhalla can do 0-62mph in 2.5 seconds.
That’s intensely fast. But when you strip away all the technology and engineering that make it possible – what does it actually feel like? 

    Idea

2.5 seconds of pure intensity.

 AGENCY: WUNDERMAN THOMPSON 
 ART DIRECTOR: HANRI LE ROUX 
 COPYWRITER: NATHAN BURLEY 

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    Execution

We created a film showing the 2.5 seconds it takes to go from 0-60mph in an Aston Martin Valhalla. Only we stretched time and space to make it last for 10x that long.

Adcept_V10_Valhalla KV_love.jpg
Social_V10_Valhalla _sky dive copy.jpg

Theatre of intensity

An immersive experience to launch the Valhalla. Visitors to this pavilion will make their way through different chambers that stage the cars in uniquely intense settings including an indoor rainstorm that keeps visitors dry, a vanta black void and a V12 engine that pulses in sync with visitors' BPM. .

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