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BT Black Friday
A very

reassuring

offer 

2020 was a year like no other. Which called for a Black Friday campaign like no other.

 AGENCY: WUNDERMAN THOMPSON 

 ART DIRECTOR: HANRI LE ROUX 

 COPYWRITER: NATHAN BURLEY 

 OOH / PRINT / RADIO 

    Challenge

After a year of stress, hardship and anxiety our task was to promote BT’s ‘3 Months Free’ offer for Black Friday.

    Insight

Britain needs a break.

    Idea

Let’s give Britain a hug, not a sales pitch.

    Execution

Morgan Freeman has the calmest, most soothing voice on the planet, making him the perfect voice to deliver our reassuring Black Friday offer to a deserving British public. We didn’t even need the rest of him (which is also a handy cost-saving measure).

A reassuring voice needs its own reassuring typeface. Introducing, BT Freeman.

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