top of page
_
BT Black Friday
A very
reassuring
offer
2020 was a year like no other. Which called for a Black Friday campaign like no other.
AGENCY: WUNDERMAN THOMPSON
ART DIRECTOR: HANRI LE ROUX
COPYWRITER: NATHAN BURLEY
OOH / PRINT / RADIO
Challenge
After a year of stress, hardship and anxiety our task was to promote BT’s ‘3 Months Free’ offer for Black Friday.
Insight
Britain needs a break.
Idea
Let’s give Britain a hug, not a sales pitch.
Execution
Morgan Freeman has the calmest, most soothing voice on the planet, making him the perfect voice to deliver our reassuring Black Friday offer to a deserving British public. We didn’t even need the rest of him (which is also a handy cost-saving measure).
A reassuring voice needs its own reassuring typeface. Introducing, BT Freeman.
bottom of page