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BT Broadband Unstoppable
AGENCY: WUNDERMAN THOMPSON
ART DIRECTOR: HANRI LE ROUX
COPYWRITER: NATHAN BURLEY
FILM / DIGITAL / SOCIAL / BRANDED CONTENT / INTERACTIVE MEDIA / CRM
A choose your own adventure style video experience that puts BT customers in charge of the story. We even managed to resist using 'broadbandersnatch' as a pun. Almost.
Insight
At a time when people are relying on their broadband more than ever, BT wanted to reassure customers that they have their back – no matter what.
Idea
With BT Broadband, you’re unstoppable.
Execution
We created an interactive film that let viewers decide what happens next. But unlike traditional choose your own adventure stories – which are full of detours, deadends and different outcomes – our story was literally unstoppable. So no matter what choices the viewer makes, everything always works out (with a little help from BT).
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The film follows Izzy as she tries to juggle the demands of working from home with looking after her seven-year-old niece.
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At key points in the story, viewers are invited to make decisions for Izzy by clicking on one of two options.
The viewer’s choices change the storyline, but every outcome is a good outcome and serves to highlight the benefits of being a BT broadband customer.
The film ran across social media platforms such as Facebook and Instagram, as well as the BT website. And was supported by direct customer comms.
